Kevin Proesel takes a look at the latest developments in AR in order to demonstrate what the right approach is when creating new, surprising and meaningful user experiences. Consumers and brands are embracing AR in various approaches but there are certain pitfalls and challenges in order to achieve the best effect and marketing-performance. Demonstrating a selection of actual cases that showcase great and effectful use of AR he dares to take a look at upcoming developments and technologies that will define the horizon for the next big thing and the way we will consume information and communicate with each other.

Kevin Proesel, Managing Director von Saint Elmo’s Experiential

Recording of the Panel