Kevin Proesel: Making the Invisible visible – How to creatively use AR to achieve new user experiences [Creative XR]
Kevin Proesel takes a look at the latest developments in AR in order to demonstrate what the right approach is when creating new, surprising and meaningful user experiences. Consumers and brands are embracing AR in various approaches but there are certain pitfalls and challenges in order to achieve the best effect and marketing-performance. Demonstrating a …