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Kevin Proesel: Making the Invisible visible – How to creatively use AR to achieve new user experiences [Creative XR]

Kevin Proesel takes a look at the latest developments in AR in order to demonstrate what the right approach is when creating new, surprising and meaningful user experiences. Consumers and brands are embracing AR in various approaches but there are certain pitfalls and challenges in order to achieve the best effect and marketing-performance. Demonstrating a …

Mate Steinforth: AR State Of The Union 2021 [Creative XR]

A sweeping look at the origins and latest developments in augmented reality. A quick ride through the available frameworks, tools and hardware options to augment our world, with a bit of philosophy thrown in. We will look at examples from different areas of interest to form a cohesive picture of what AR in 2021 can …

Gayatri Parameswaran: Immersive documentaries for Impact [Creative XR]

How can immersive formats be used effectively for non-fiction storytelling? Gayatri Parameswaran is co-founder of NowHere Media, a global leader in impact driven immersive documentaries. She shares case studies and behind the scenes from past productions that told real stories and achieved real impact. Gayatri Parameswaran, Co-founder NowHere Media